Nearsight's DMO Social Media Leaderboard
See the most followed DMOs across social media
Tracking 38 Destination Marketing Organizations with a combined 22.2M followers across Facebook, Instagram, YouTube, TikTok, Twitter/X, and Pinterest.
Social Media Leaders
The three Destination Marketing Organizations with the largest combined social media following
Visit Florida
2.3Mtotal followers
Visit Myrtle Beach
2.2Mtotal followers
Visit Panama City Beach
1.4Mtotal followers
Total Social Following
All DMOs ranked by combined follower count across all platforms
Visit Florida
Visit Myrtle Beach
Visit Panama City Beach
Ocean City MD
Florida Keyes Tourism
San Diego Toursim Authority
The Outer Banks Visitors Bureau
Daytona Beach Area Convention & Visitors Bureau
Gulf Shores & Orange Beach Tourism
Visit Fort Myers
Visit Savannah
Charleston Area Convention & Visitors Bureau
Destin-Fort Walton Beach Welcome + Adventure Center
Greater Fort Lauderdale Convention & Visitors Bureau
Destination Cleveland
Visit Greater Palm Springs
Visit South Walton
Visit Space Coast
Hilton Head Island-Bluffton Chamber of Commerce and Visitor & Convention Bureau
Virginia Beach Convention & Visitors Bureau
Visit Palm Springs
Lake of the Ozarks CVB
Visit Tampa Bay
Visit Tybee
Destination North Myrtle Beach
Visit Lake Tahoe
Wilmington and Beaches Convention & Visitors Bureau
Visit Jacksonville
Visit Park City
Golden Isles CVB
Visit Beaufort
Visit New Smyrna Beach
Amelia Island Florida
Visit Laguna Beach
Visit Tillamook Coast
Visit Boulder
Georgetown County Chamber of Commerce
Cannon Beach Chamber of Commerce
Facebook Leaders
Top DMOs by Facebook page likes
Visit Myrtle Beach
1.8M
Visit Florida
1.5M
Visit Panama City Beach
1.2M
Complete Rankings
Visit Myrtle Beach
Visit Florida
Visit Panama City Beach
Ocean City MD
Daytona Beach Area Convention & Visitors Bureau
Visit Fort Myers
The Outer Banks Visitors Bureau
Gulf Shores & Orange Beach Tourism
Florida Keyes Tourism
Destin-Fort Walton Beach Welcome + Adventure Center
San Diego Toursim Authority
Visit Savannah
Visit Greater Palm Springs
Greater Fort Lauderdale Convention & Visitors Bureau
Visit South Walton
Visit Space Coast
Virginia Beach Convention & Visitors Bureau
Lake of the Ozarks CVB
Hilton Head Island-Bluffton Chamber of Commerce and Visitor & Convention Bureau
Destination North Myrtle Beach
Visit Tybee
Charleston Area Convention & Visitors Bureau
Destination Cleveland
Visit Lake Tahoe
Golden Isles CVB
Visit Beaufort
Visit New Smyrna Beach
Wilmington and Beaches Convention & Visitors Bureau
Visit Park City
Amelia Island Florida
Visit Tampa Bay
Visit Jacksonville
Visit Palm Springs
Georgetown County Chamber of Commerce
Visit Tillamook Coast
Visit Laguna Beach
Cannon Beach Chamber of Commerce
Visit Boulder
Instagram Leaders
Top DMOs by Instagram followers
Visit Florida
530.7K
San Diego Toursim Authority
444.5K
Florida Keyes Tourism
419.6K
Complete Rankings
Visit Florida
San Diego Toursim Authority
Florida Keyes Tourism
Charleston Area Convention & Visitors Bureau
Greater Fort Lauderdale Convention & Visitors Bureau
Visit Savannah
Visit Palm Springs
Visit Myrtle Beach
Destination Cleveland
Ocean City MD
The Outer Banks Visitors Bureau
Visit Laguna Beach
Visit Fort Myers
Visit Panama City Beach
Visit Tampa Bay
Gulf Shores & Orange Beach Tourism
Visit Lake Tahoe
Hilton Head Island-Bluffton Chamber of Commerce and Visitor & Convention Bureau
Virginia Beach Convention & Visitors Bureau
Visit Greater Palm Springs
Visit Jacksonville
Wilmington and Beaches Convention & Visitors Bureau
Destin-Fort Walton Beach Welcome + Adventure Center
Visit Park City
Visit Tybee
Visit South Walton
Visit Space Coast
Visit Boulder
Visit New Smyrna Beach
Visit Beaufort
Amelia Island Florida
Daytona Beach Area Convention & Visitors Bureau
Visit Tillamook Coast
Destination North Myrtle Beach
Golden Isles CVB
Lake of the Ozarks CVB
Georgetown County Chamber of Commerce
Cannon Beach Chamber of Commerce
YouTube Leaders
Top DMOs by YouTube subscribers
Visit Florida
60.9K
Destin-Fort Walton Beach Welcome + Adventure Center
27.8K
San Diego Toursim Authority
21.0K
Complete Rankings
Visit Florida
Destin-Fort Walton Beach Welcome + Adventure Center
San Diego Toursim Authority
Florida Keyes Tourism
Visit Myrtle Beach
The Outer Banks Visitors Bureau
Virginia Beach Convention & Visitors Bureau
Visit Greater Palm Springs
Visit Savannah
Visit Tampa Bay
Visit Fort Myers
Visit Space Coast
Visit Panama City Beach
Greater Fort Lauderdale Convention & Visitors Bureau
Gulf Shores & Orange Beach Tourism
Visit South Walton
Destination Cleveland
Visit Palm Springs
Charleston Area Convention & Visitors Bureau
Visit Jacksonville
Visit Park City
Hilton Head Island-Bluffton Chamber of Commerce and Visitor & Convention Bureau
Amelia Island Florida
Ocean City MD
Daytona Beach Area Convention & Visitors Bureau
Visit Tillamook Coast
Wilmington and Beaches Convention & Visitors Bureau
Visit Tybee
Golden Isles CVB
Lake of the Ozarks CVB
Cannon Beach Chamber of Commerce
Visit Laguna Beach
Visit Boulder
Visit Lake Tahoe
Visit New Smyrna Beach
Destination North Myrtle Beach
Visit Beaufort
Georgetown County Chamber of Commerce
TikTok Leaders
Top DMOs by TikTok followers
Visit Myrtle Beach
137.7K
Daytona Beach Area Convention & Visitors Bureau
132.6K
Gulf Shores & Orange Beach Tourism
131.8K
Complete Rankings
Visit Myrtle Beach
Daytona Beach Area Convention & Visitors Bureau
Gulf Shores & Orange Beach Tourism
The Outer Banks Visitors Bureau
San Diego Toursim Authority
Visit Savannah
Lake of the Ozarks CVB
Destination Cleveland
Visit Panama City Beach
Florida Keyes Tourism
Visit Palm Springs
Visit Greater Palm Springs
Golden Isles CVB
Visit Space Coast
Visit Fort Myers
Amelia Island Florida
Visit Tybee
Visit Jacksonville
Hilton Head Island-Bluffton Chamber of Commerce and Visitor & Convention Bureau
Twitter/X Leaders
Top DMOs by Twitter/X followers
Visit Florida
232.2K
Visit Tampa Bay
118.3K
Destination Cleveland
93.7K
Complete Rankings
Visit Florida
Visit Tampa Bay
Destination Cleveland
Visit Myrtle Beach
Greater Fort Lauderdale Convention & Visitors Bureau
Florida Keyes Tourism
Visit Savannah
Charleston Area Convention & Visitors Bureau
Ocean City MD
The Outer Banks Visitors Bureau
Visit Panama City Beach
Visit Jacksonville
Visit Palm Springs
Hilton Head Island-Bluffton Chamber of Commerce and Visitor & Convention Bureau
Wilmington and Beaches Convention & Visitors Bureau
Visit South Walton
Visit Park City
Daytona Beach Area Convention & Visitors Bureau
Lake of the Ozarks CVB
Visit Boulder
Destination North Myrtle Beach
Visit Beaufort
Amelia Island Florida
Georgetown County Chamber of Commerce
Visit Tillamook Coast
Visit Laguna Beach
Pinterest Leaders
Top DMOs by Pinterest followers
Visit Savannah
35.1K
Visit Florida
27.7K
The Outer Banks Visitors Bureau
23.5K
Complete Rankings
Visit Savannah
Visit Florida
The Outer Banks Visitors Bureau
Visit Myrtle Beach
Visit Fort Myers
Charleston Area Convention & Visitors Bureau
Gulf Shores & Orange Beach Tourism
San Diego Toursim Authority
Visit Panama City Beach
Florida Keyes Tourism
Ocean City MD
Visit Lake Tahoe
Visit Tybee
Visit South Walton
Visit Palm Springs
Golden Isles CVB
Wilmington and Beaches Convention & Visitors Bureau
Visit Boulder
Visit Space Coast
Visit Jacksonville
Destination North Myrtle Beach
Visit Greater Palm Springs
Amelia Island Florida
Georgetown County Chamber of Commerce
Daytona Beach Area Convention & Visitors Bureau
Data Sourcing & Limitations
Data Sourcing
All social media follower counts are collected from publicly available data on each platform.
Social media data is updated regularly (typically weekly) to reflect the most current follower counts available.
Limitations
- Limited dataset — This leaderboard does not represent all DMOs. We currently track 38 Destination Marketing Organizations and are continuously expanding our coverage.
- US-focused sample — This leaderboard primarily includes DMOs in the United States.
- Platform coverage — Not all DMOs have a presence on every social platform tracked.
- Data freshness — Follower counts may vary slightly from real-time numbers due to data collection timing.
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